Mumbai, April 29 (Inditop.com) After months of buzz, Italian lifestyle brand Diesel has entered the Indian market with two stores stacked with apparels, accessories, footwear, fragrances and shades here.
“I have always admired Indian people, they are very passionate about what they do and they have an innate fashion taste…We are very excited to be here,” said Renzo Rosso, president and founder of Diesel, at the launch of the stores Wednesday.
Diesel has partnered with Reliance Brands, a part of the Reliance Industries group.
“India has been one of our major objectives for the last 5 years. We worked hard to find the right location, the perfect time and the best partner to expand our brand in this country,” Rosso added.
Darshan Mehta, Reliance Brands’ chief executive, said Diesel will cater to the younger generation.
“Diesel has spawned a genre of fashion that is an alternative to established luxury and in India it arrives to a throng of hungry fashionable people and a growing generation of cool consumers,” said Mehta.
