Mumbai, Dec 30 (Inditop.com) Mobile operator Idea Cellular has bagged the title sponsorship for the India-Bangladesh-Sri Lanka tri-series, starting Jan 4.
Titled the ‘Idea Cup’, the series includes seven One-day internationals among the three teams followed by two Tests between India and Bangladesh starting Jan 17.
As title sponsor, Idea will gain exclusive rights to branding at strategic locations at the venue of cricket matches in Bangladesh, and on the trophies of both the tournaments.
Pradeep Shrivastava, Chief Marketing Officer, Idea Cellular said: “We plan to offer a wide range of cricket related activities and programmes for our over 56 million subscribers in the country.”
