Chennai: The Mumbai-based Alliance Foods, which became the first company to launch ready to cook breaded prawns in India this month, will be expanding operations in South India before going national, the company says.
Having launched the product in Bangalore Aug 15, the Rs.100-crore Alliance Foods will introduce its Cambay Tiger brand in Hyderabad and here next month and later in Cochin.
“In Chennai, we are talking to all major retail chains like Spencers. Our focus will be on retail chains and not neighbourhood shops,” said Aruna K.R, sales manager in charge of the southern region.
