Bhubaneswar, March 2 (IANS) The annual turnover of consumer and home products direct marketing company Amway India has grown by 19 percent in 2011, over the previous fiscal, its vice president (east) Diptarag Bhattacharjee said Friday.

Speaking at a press conference here, Bhattacharjee said the company — a wholly-owned subsidiary of the US-based Amway Corp — has posted a turnover of Rs.2,130 crore in 2011 against Rs.1,790 crore it registered in 2010.
Amway India has 135 offices and 55 city warehouses across the country, covering 4000 cities through its home-delivery network, he said.
“Almost 97 percent of the products sold by Amway India are now manufactured within the country through seven third-party contract manufacturers, although it does not have its own production facility in the country,” he said.
According to Bhattacharjee, the company currently offers over 125 products in five categories of personal care, home care, nutrition and wellness, cosmetics and great value products.
Recently Amway has tripled production capacities at its leading vendor facility, at Baddi in Himachal Pradesh, by commissioning four new production lines at an investment of Rs.55 crore, he added.
Established in 1995, Amway India commenced commercial operations in the country in 1998, and has established a nationwide presence over the past years by providing income generating opportunities to 550,000 active independent Amway business owners, Bhattacharjee claimed.