Bangalore, June 29 (IANS) An international exposition on medical, surgical and diagnostic equipment, technology, materials, supplies and allied services, Healthex 2010, will be held in this tech hub from July 16-19.

Organised by the Confederation of Indian Industry (CII) and Bangalore International Exhibition Services (BIES), the four-day event will showcase the latest trends in healthcare, including the technology being used for delivery mechanism at affordable cost.

‘The objective is to encourage the medical fraternity to invest in modern equipment and help stakeholders expand their offering or services into towns and villages across the country where affordable healthcare solutions are yet to reach,’ Healthex co-chairman and Philips Electronics India Vice-President Anjan Bose told reporters here.

The expo will be held at the Bangalore international exhibition center (BIEC) on the outskirts of the city.

As representative countries, Germany, France, Hungary, Malaysia and the Netherlands will participate in the trade fair along with multinationals in the sector. About 70 national and international firms will display their technology, products and services in the healthcare sector.

‘A CEO roundtable during the event will deliberate on the challenges of providing affordable healthcare solutions in the country using medical technology as the game changer,’ Bose said.

CII national health council chairman and Apollo Hospital founder Prathap C. Reddy said healthcare followed the competitive economy and information society.

‘We need dramatic improvement in healthcare to lower cost of delivery, enhance quality and efficiency and make it accessible to more people. Advances in technology and medical research will make it possible to envision new healthcare system for all,’ Reddy said.

According to a CII study, the Indian healthcare industry is projected to more than double its revenue to $75 billion in 2012 from $35 billion in 2010, making it the third fastest growing sector in the country and contributing 5.2 percent to the gross domestic product (GDP).