New Delhi, July 22 (Inditop.com) Himachal Pradesh-based farm produce exports major Himalaya International is entering the markets in north India, including the national capital, with a wide range of products including ethnic sweets, mushrooms made of imported spawn, and fortified milk, yogurt and cottage cheese.
“We will launch the same, premium all natural sweets that we market in North America, packed in our plant. Our products are good value for the Indian consumers too,” said managing director of the company Manmohan Malik.
While Bharti group will handle the retail business through their mini, major and mega stores, their joint venture with Wal-Mart will look after the business-to-business operations for supplying to grocery stores, hotels, restaurants and ventures.
“The company has tied up with retail chains like Reliance, More, Metro Cash and Carry, Home stores and Sabka Bazaar for retail sales,” Malik, whose company is also listed on the Bombay Stock Exchange, added.
He said the company’s portfolio of products, being sold in the US and Canada for more than a decade, includes yogurt, cottage cheese, Italian cheese, bread-based appetizers, mushrooms and packaged ethnic sweets like kaju burfi, milk cake and ladoos.
“All our products have no preservatives, no additives.”
