There is absolutely no buying interest in the gold market right now. Gold futures for August delivery hit a six year intra-day low, with the spot price settling around $1,134/ounce on Friday.  

The best time to buy anything is when it is hated the most especially if one believes in the long term fundamentals.  
The factors driving down the yellow metal are known to everyone by now: 1) potential US Fed rate hikes (which would lift up real interest rates); 2) a stronger US dollar which will only get stronger with subsequent US rate hikes unless there is intervention from the Fed; 3) fading of systemic risk in the financial system as nervousness around Greece, Iran and China seems to have abated (for the short term at least!) and 4) market positioning via exchange traded funds (ETFs) still seems to be net short with a target of close to $1,000/ounce. Add to the above factors the recent bearish news flow that China is not adding gold to its reserves at the pace many gold bulls were hoping it would.  
So what’s factored into the price of the precious metal? I would say all of the above.  
Remember that gold started its painful correction back in 2013 when Ben Bernanke, the then Fed chief, only hinted at potential monetary tightening. Two years later, we are still very much in a zero interest rate policy (ZIRP) environment. During this time, Europe and Japan have launched their own quantitative easing programs to fight deflation. There has been cheap money in the system but it just has not found its way to gold.  
Gold had one of the best bull markets any asset class has seen from 1998 to 2011. The more parabolic the up move, the steeper the correction. One should view the price decline as a big correction within a secular bull market rather than the beginning of a bear market. It is ironical how the yellow metal hit an all time nominal high at the peak of the European debt crisis in 2011 but failed to rally when talks between Greece and the Troika (IMF, European Commission and European Central Bank) were close to breaking down. Europe is playing a pathetic extend and pretend game and it is clear that a Grexit is inevitable. 
Gold had behaved quite counter-intuitively over the past many months and my best guess is that strong hands will pick up gold at these oversold levels. Momentum and algorithms based on technical levels can surely take gold down another $100 from here but that too will present a buying opportunity.  
Technically, gold has no “intrinsic value” as it is a non-yielding asset. But I see no new fundamental factors driving the price of gold down.  
Don’t fear the rate hikes! 
 From 1985 to 1987, gold prices rose even though real interest rates were also rising. The most astonishing breakdown of the relationship was during October 2003 to October 2006 when US real interest rates rose from about negative one percent to three percent, while gold gave investors a return of 60 percent over the same period. 
The World Gold Council conducted a study using simple regression analysis for the period of January 1975 to May 2013 to observe the price movements of gold under different real interest rate scenarios. The analysis shows that the average monthly return of gold since 1975 is 0.6 percent which roughly translates into a 7.5 percent return in annualised terms. 
Although gold has performed best in times of low real interest rates — averaging about 1.5 percent monthly returns — it has also provided returns in line with its long-term average during a moderate real interest rate regime providing a 0.7 percent monthly return.
As Fed chief Janet Yellen has said countless number of times, we will witness the loosest monetary tightening in monetary policy history.  
Selling gold in anticipation of US Fed rate hikes seems like an old strategy now. 
(Vatsal Srivastava is consulting editor with IANS. The views expressed are personal. He can be reached at vatsal.sriv@gmail.com) 

By