Kolkata, Oct 1 (IANS) Dairy giant Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB) which is aiming to have a national footprint in the next two years, is eyeing the top position in the ice cream business within the next five years.
“We have taken a call to go for a national footprint. In the next one or two years we will have presence in all metros. We are working on that,” Subhashis Basu, Mother Dairy Fruit & Vegetable Private Limited’s business head, Dairy Product, said here Monday.
Mother Dairy, set up in 1974 under the Operation Flood Programme, currently has four separate business units: liquid milk, dairy products, Safal (range of fresh fruits and vegetables) and edible oil brand Dhara.
The liquid milk segment is the biggest business of the Rs.5,300 crore firm and other three segments are almost similar in size.
“We have a business model which is proven in Delhi-NCR. We have now taken a call to get that replicated across India in all top towns. Last year we have started focussing on Mumbai. This year we have launched our entire products of fresh diary in the city,” Basu said.
In March this year, the company launched its ice creams in Bangalore.
Basu was in Kolkata on the occasion of launching its entire range of ice creams in the city.
He said the firm was witnessing more than 30 percent year-on-year growth in its top-line in ice cream business, while the Rs.1,700 crore industry was growing by about 10 percent to 12 percent annually.
“Of course, I am eyeing the number one position in ice creams business pan-India basis in the next five years,” Basu pointed out.
Mother Dairy has presently been within the top three positions in Delhi and Mumbai in ice cream segment.
