Kolkata: Biscuit and confectionary manufacturer Parle Products Ltd has revamped its Krackjack brand.
The company has launched a pan-India campaign for the revamped brand and has also changed the logo, packaging of the product.
“The objective of the brand revamp is to strengthen the brand position and set up a new image for the brand,” said Bhavin Panchamia, product manager of Krackjack, Parle.
