Ludhiana: A leading Punjab-based towel manufacturer has entered into a tie-up with a lifestyle publication in the US for its bath products comprising towels, mats and robes.
Abhishek Industries Ltd (AIL), flagship company of the Ludhiana-headquartered Trident group, has procured direct license of Time Inc lifestyle publication, Southern Living.
The agreement gives AIL the brand rights of the lifestyle magazine for three years to promote its bath products comprising towels, mats and robes. The agreement was launched in the New York fashion market Monday, a company spokesperson said here.
