New Delhi, Feb 1 (Inditop.com) Samtel Display Systems (SDS), a leading Indian player in
high-technology products for avionics and military applications, Monday announced the opening of its office in San Jose, California, as part of its international expansion
programme.
“This development marks a significant foray of SDS into the international market, thus facilitating close liaison with existing and potential customers, while helping SDS pursue business development activities in this geography,” a company statement said.
“Since the creation of SDS, we have received overwhelming response from the US market. Our long-term goal is to be a leading aerospace player with presence in all key markets,” SDS Executive Director Puneet Kaura said.
Noting that the US “is one market that has the potential to optimally harness SDS’s capabilities, being a large defense as well as civil buyer”, Kaura added: “The new venture will help us minimize constraints due to long distances and time differences and enable us to reach out to wider-set of clients.”
Wayne A. Diamond, formerly of US electronics major Rockwell Collins, will head the new office as vice president, Samtel USA.
According to Diamond, the success that SDS has seen with partners such as Honeywell and Thales “is exemplary”. “I believe that SDS has the potential to become a significant force in the international market.”
SDS is a frontrunner in India’s private sector defence industry, having joint ventures and memorandums of understanding with Thales, Airbus, Honeywell, Lockheed Martin and Boeing, as well as Indian government defence organisations, the Defence Research and Development Organisation (DRDO) and Hindustan Aerospace Limited (HAL).
It aims to grow from an expected turnover of Rs.100 crore in 2010-11 to Rs.600 crore in 2014-15 through expansion into the head-up displays, helmet mounted displays, automated testing equipment and OLED (organic LED) technologies.
The only Indian company to manufacture cockpit displays for the Airbus family, it is also the chosen supplier of cathode ray tubes for Honeywell’s EFIS40 electronic flight instrument system. This segment was previously monopolised by Sony.
