Kolkata, Feb 3 (Inditop.com) The railway ministry has inducted well known advertising professional Suhel Seth as a member of the Expert Committee on Railways for providing new advertising ideas.
The committee is chaired by Amit Mitra, secretary general of the Federation of Indian Chamber of Commerce and Industry (FICCI).
“Suhel Seth will chair a sub-committee of the Expert Committee to provide new thinking and innovative approaches in the areas of advertising for generating significant additional quantum of resources by the Railways by appropriately leveraging railway infrastructure, beyond the current earnings from this source,” an official release said.
The Expert Committee on Railways has been set up for developing business models and innovative funding through public private partnership.
