New Delhi, June 1 (IANS) Prompted by new product offerings and marketing initiatives, two-wheeler manufacturer Yamaha Motor’s Indian subsidiary Wednesday reported a domestic sales growth of 59 percent in May as compared to the like period in 2010.
‘India Yamaha Motor has registered a growth of 58.7 percent in its domestic market for May 2011, with a sale of 27,959 units as compared to 17,614 units sold last year,’ the company said in a statement.
The overall sales, including exports, grew by 55 percent and stood at 38,812 units for the month as compared to 25,033 units in May 2010.
In May, the company exported 10,853 units with a growth of 46.28 percent as against 7,419 units in the corresponding month of last year.
India Yamaha Motor chief executive and managing director Hiroyuki Suzuki said the rise in sales was due to the recently launched products like FZ and SZ series bikes.
‘Our recently launched FZ series has got a great response and it’s helping us equally in boosting our sales in their respective segments,’ he said.
The top official of the company further said that the increase in sales was a direct result of unique marketing and promotion initiatives.
‘This is the direct result of efforts to connect with our target customers through various marketing initiatives.’
