New Delhi, Dec 16 (Inditop.com) Colourful and chirpy – a new campaign that urges Delhiites to have a sense of ownership for the city by keeping it clean and observing traffic rules, among others, has been initiated by the Delhi government in preparation for the 2010 Commonwealth Games.
With its messages splashed across bus stops and other public places, the campaign aims to instil a basic civic sense in the capital’s residents.
Messages like respecting women, observing traffic rules, not defacing monuments and not spitting in public places are sent across through quick witted and colourful ads.
For instance, one message reads “Humpty Dumpty had a great fall, agar traffic rules ka palan nahin kiya, to hoga bura haal,” which means if traffic rules are not observed, you will suffer.
Harish Arora, the executive creative director of the campaign said: “‘Come on Delhi’ is a clarion call to citizens, telling them that it’s time to change. It seeks to invoke in civilians a sense of ownership of the city’s state-of-the-art infrastructure, facilities, services and heritage landmarks, ensuring that they use it with care and concern.”
The campaign was started Dec 12.
