There were some hard knocks. The Indian Army’s image took a beating after the involvement of top generals in a land scam was revealed. So it was time to be proactive on PR.
Worried about the scandal, army chief General Deepak Kapoor called up an urgent meeting of retired generals to South Block.
The retired chiefs of the army, navy and air force – about 30 in number – were asked to fight the media with its own weapon – the written word. Reliable sources said he asked them to write analytical pieces in major dailies in a bid to do some PR for the armed forces.
