Kochi, Feb 15 (IANS) Boston-headquartered Visual IQ, ‘the thought leader’ in providing companies an impact of their ad-campaign, Wednesday announced the launch of their latest offering TrueAttribution 2.0.
It is through their Kochi office in the Infopark campus where their India development centre functions, according to Visual IQ’s vice-president Vincent A.Chittilappilly.
Speaking to IANS, he said that their latest offering that has now been released, enables brands and their agencies to cohesively measure the combined performance of online and offline advertising channels.
‘This product provides a statistical correlation between the various modes of advertisement done by a particular ad-campaign for a company. Our software will be able to give weightage of each and every mode of advertisement,’ said Chittilappilly.
Visual IQ competes with the top names in the market which include Adobe and Microsoft to mention a few.
‘We selected Visual IQ from a field of several other providers because of their ability to attribute credit for conversions between digital channels, as well as between digital and traditional channels – using a single software solution,’ said Jeff Filliater, Chief Marketing Officer of Unirush, Inc.
‘We found that elsewhere in the marketplace these capabilities were typically only available through two disparate engagements with two separate providers,’ he added.
Unirush today is one the largest credit card companies in the United States.
‘Using our product, companies who spent a huge amount of advertising can precisely know what sort of impact they have had on the different modes of offline and online ad-campaigns. Depending on the impact that they have had which is found out by our product, companies can re-work their ad-budgets, say every quarter or so,’ added Chittilappilly.
