London, Jan 1 (IANS) Pop star Madonna has been named Britain’s most written-about celebrity, beating Simon Cowell and Robbie Williams to top the spot.
The singer’s name has been mentioned in British print media 46,017 times since 2000, according to a research by Kantar Media.
The ‘X Factor’ mogul Cowell came in a relatively close second, with 29,888 mentions over the past 10 years.
These figures show why Madonna is hailed as a legend, dailymail.co.uk quoted Kantar Media researcher Brian Merron as saying.
‘That stickability factor in the consciousness of the nation marks her as a special talent and someone who is able to constantly re-invent herself to change with the times,’ Merron added.
Robbie Williams positioned in third place, while Kate Moss and Britney Spears followed in the fourth and the fifth positions respectively.