London, Nov 30 (IANS) Rapper Nelly blames poor marketing and distribution for the low chart position of his new album ‘5’ and feels the label could have put in more effort.
‘A record deal is a 50-50 partnership! As an artist it’s your job to provide the record company with music that they can sell! Thing about the partnership is that in the public eye the responsibility is not 50-50! The artist is always the one who catches 90 per cent of the blame,’ Nelly posted on his Twitter page.
‘If you only ship 200,000 copies of an album how many are you trying to sell? The artist does not control that nor does he or she control marketing,’ he added.
His new album entered the Billboard charts at number 10 when it released earlier this month, the album sold 63,000 copies. But Nelly is not happy with the numbers, reports femalefirst.co.uk.
‘When an artist doesn’t deliver sufficient material, they get its budget cut for their next album or worse dropped from the label! Who should be held responsible when an artist has a history for selling records, the fact is that someone needs to hold up their end of the partnership,’ he wrote.
