New Delhi, Jan 6 (Inditop.com) Whatever else the ongoing 10th edition of Auto Expo achieves, it will certainly be remembered for the new and pithy homilies it has thrown up about the motoring world.

Sample these: “Live to ride”, “Save money, Save the earth”, “The power of dreams”, “Size doesn’t matter”.

The first is from iconic US bike maker Harley Davidson that has just driven into the Indian market. The second is from Hero Electric to promote its battery driven scooter, and the third from Japanese carmaker Honda in its avatar as a motorcycle manufacturer.

The fourth is a contribution of our very own Tata Motors to promote its newly-launched eight-seater venture hatchback that’s only slightly bigger than a small car but seats many more.