New Delhi, Jan 5 (Inditop.com) The biennial Auto Expo 2010 that opened here Tuesday could well signal the beginning of “truck wars” in a segment that was hitherto dominated by Tata Motors and Ashok Leyland, with Eicher just about getting a look-in.
Mahindra and Mahindra, till now known for its utility vehicles, SUVs and of late cars, has already unveiled its Navstar truck, a 25-tonne vehicle that will be manufactured in collaboration with the US company of the same name.
The Navstar launch is being seen as a move to take on the Prima heavy truck that Tata Motors has introduced in the market.
“Competition is welcome and we more than welcome it,” said an official at the sprawling Tata Motors pavilion, not wanting to be named as he did not wish to stir a controversy. “But then, don’t forget, we have a head start.”
Looks like Mahindra has a real fight on its hands.
