London, Jan 4 (IANS) Singer Kelly Rowland has been signed as the new face of luxury watch company TW Steel.

‘This is so exciting especially when you naturally become a fan of the brand, which is what happened here… I love the statement wearing a big watch makes… It is fun and stylish at the same time,’ contactmusic.com quoted her as saying.

Rowland is hoping to design a flashy timepiece for the company and says: ‘It’s going to be so sexy, so stylish, so next level. Women will love it.’