New Delhi, June 8 (IANS) With the Prasar Bharati board approving the expansion of DD Direct Plus to 200 channels, many popular television channels will be available to viewers on Doordrashan’s free-to-air direct-to-home platform, an official said here.
The board had Tuesday approved the working plan for immediate expansion of the Doordarshan’s DTH platform to 200 channels by the end of the year.
The ministry of information and broadcasting said that several broadcasters were interested in airing programmes through Doordrashan’s DTH platform due to low cost of distribution and wide reach. The platform has 59 channels at present.
The clearence of the detailed proposal for e-auction of channels in the DTH platform was also cleared by the board.
It also approved cross channel advertising from other broadcasters and DTH operators on Doordarshan channels.
The board cleared the way for out of court settlements of the more than Rs.400 crore worth of arbitration issues involving Prasar Bharati. The task will be taken up by a special high-level empowered team, said the official.
