New Delhi, April 13 (Inditop.cmo) Food processing firm Himalya International expects to generate Rs.120 crore revenue by 2014 from its canned soup business, which the company plans to launch in India and overseas markets by January 2011.

The company is setting up a facility at Vadnagar in Gujarat with an investment of Rs.12 crore.

The plant, which is being set up in technical assistance from US-based Wayne Farms, will be operational in October.

“The plant will have an installed capacity of processing 150 million cans per annum. Around hundred trained employees will be deployed to run it (the plant). Wayne Farms will provide the technical knowhow and training to the employees to run the plant,” the company’s Chairman Manmohan Mallik said, adding that it will be India’s largest canned soup plant.

Mushrooms and tomatoes required for preparing soups will be grown in-house and through contract farming.

The company aims to tap the growing market for canned soups.

“Worldwide canned soups are preferred over powder soups due to healthier profile. Seventy five percent of soup market worldwide has shifted to canned soups but in India, still dried powders are being sold,” Mallik said.