New Delhi, Sep 8 (IANS) JK Tyre and Industries Wednesday said it has started a new marketing programme to reward its dealers.
‘This programme will further motivate them to perform better and reinforce their commitment towards the brand and strengthen their bond with the company,’ said A. S Mehta, marketing director, JK Tyre & Industries.
The first phase of the programme, Join the Class, includes over 400 channel partners from across the country.
‘On the basis of their performance, the company would hand over to them their dream cars which range from a Mercedes, BMW, Skoda, Volkswagen, Ford, Maruti to a Tata Nano,’ the company said in a statement.
