New Delhi, Aug 23 (Inditop.com) A jewellery designer by profession, Saba Ali Khan, daughter of Sharmila Tagore, has tied up with a diamond brand to design her signature line that she calls “an exclusive piece of art”.
Located in the swish Emporio Mall in Vasant Kunj, the showroom of Opulence has serene white walls that match well with the silver decor of a diamond jewellery brand and allows you to feel comfortable and try on those exquisite pieces of shining white stones while sipping a cup of coffee.
Talking about her association with Opulence, Khan said: “When I finished studying, I had specialised in diamonds but working with them was not at all possible when I started my career.
“But as this offer came in, I decided to work with them because not only does it fulfil my dream of designing diamond jewellery but also gives me an opportunity to work with like-minded people.”
“The jewellery I am designing here is an exclusive piece of art. Luxury is exclusivity and it’s not about price. Hence through my designs I am offering everyone a dream design for their loved ones,” she added.
Opulence is a brand from the house of Jewelex that has been in this business for over three decades and apart from Khan, it has around 20 in-house designers who come out with exclusive designs that set the brand apart.
“Competition has always been there, but we can fall back on our quality and the service. Our designs are very exclusive and we don’t repeat our designs at all. Providing our customers with good quality products and finish is our USP that sets us apart from our contemporaries,” Opulence Creations chief operating officer Prasad Kapre told IANS.
With so many diamond jewellery brands like Asmi, Tanishq, Nakshatra, Sangini and Forevermark already giving them tough competition, Kapre said the whole idea is to establish themselves as an Indian luxury jewellery brand like French brand Cartier.
“We want to take our diamond jewellery to the world and show them that India too has a luxury jewellery brand that is tailored and finished well to provide you a piece that is just meant for you,” Kapre said.
“Our vision is to be a global luxury brand,” he added.
Elaborating on this Kapre said: “It is very important to own a piece that is perfect, perfect like a dish. You don’t build dedicated client�le in one day; it takes you years to build a brand. We have just arrived and are building our trust among clients slowly but steadily.”
The beautiful diamonds with the white and yellow gold are available in the range starting at Rs.30,000.
With one store in Mumbai and another in the national capital, Kapre is now planning to focus on the Middle East market.
“Let us settle down here and then we will definitely start to expand. But after these two stores, our major focus will be the Middle East,” Kapre said.
Describing his customers as differentiation seekers, Kapre said they will never compromise with the quality of the product and would never be bogged down by the competition to lower the prices of their jewellery items.
“Our pieces would be possessed by someone who is a differentiation seeker. If she likes to make a statement and own something that won’t again be available in the market, then she can come to us and opt for our products,” Kapre said.
“Compromising with the price range would mean compromising with the quality and this is something which we definitely don’t want,” he added.
