New Delhi, April 30 (IANS) Grant’s, a blended Scotch whisky brand from the spirits company William Grant & Sons has unveiled its #Standtogether campaign to launch the brand in India – and find its brand ambassador.
The company has begun the hunt for Grant’s India Brand Ambassador through ‘the awesome job’ that you can’t apply for. Grant’s awesome job comes with a twist — it’s a journey where your friends will have to stand together with you through various stages and shortlists, for you to be the chosen one, a statement said.
‘Stand together’ is Grant’s ideology that underlines the fact that no achievement is big enough unless shared, and that each person owes his or her success to someone. Through this campaign, the brand aims to reach out to the ‘young adults’ who want to acknowledge and celebrate the spirit of collectivism and togetherness.
“The Grant’s way says that when the right people stand together, great things happen. As we embark on the search for the India Brand Ambassador, we mirror the current sentiment of celebrating partnerships, entrepreneurial spirit and treading unchartered paths. It’s actually the Grant’s way to activate friendships towards shared success,” Shweta Jain, Indian marketing head of William Grant & Sons, said in a statement.